morgan.jpg
According to the American Automobile Association (AAA), Americans are still planning vacations for the summer, but are staying closer to home, accepting fewer amenities and shortening their stays. "In this time of economic uncertainty and record unemployment rates, people need a vacation more than ever. The Mystic Pass Card allows visitors to experience more of this beautiful coastal area, two of the largest attractions in Connecticut, pristine beaches, an array of restaurants, luxury and family lodging and specialty shops, while remaining within their tightened vacation budgets," said Glankoff. The Mystic Pass Card is a result of the Exit 90 "Sea Everything" collaboration, a group of 30 businesses in Mystic that have participated in cooperative destination marketing planning, including the development of a Web site (mystic.org) and joint advertising, public relations and promotional efforts, for three years. Last year, 11,646 Pass Cards were sold, exceeding the card's first-year sales goal of 10,000 by 16 percent. The Mystic Pass Card is available for purchase at Mystic Seaport and Mystic Aquarium & Institute for Exploration, as well as at mystic.org, the Tourist Information Center in Olde Mistick Village and the Mystic Depot Welcome Center in Mystic through October 2009. For a list of participating businesses and their discounts, as well as information about Mystic Seaport and Mystic Aquarium & Institute for Exploration, visit www.mystic.org.